MKB!DEE: All in the game

No stacks of paper and classrooms, but our own employee app where you can learn and onboard interactively, at your own pace, using game techniques. With this concept, which we call All in the Game, we became one of the MKBidee winners in December 2019. With the financial contribution from the Ministry of Economic Affairs and Climate Policy, we developed our own digital onboarding module, built a real SealteQ Escape Room, and launched our own innovation team with employees from various levels within our company.

We have now completed the development process. However, we did not do this alone. In the creation of All in the Game, we received assistance from TriamFloat, WeMa, and UptoUs. TriamFloat supported us academically with the content, and WeMa built the digital module into our employee app.

UptoUs also guided our internal innovation process. By establishing our own innovation team, we ensure that we continue to work on new ideas in the future.

In the photo at the top of this post, from left to right: SealteQ’s Operations Director Gerthé Klaassens, State Secretary Mona Keijzer, and SealteQ CEO Martin van der Leest at the announcement of the winners (the photo was taken before the COVID-19 crisis).

MKBidee Story Archive

Over time, stories about our MKBidee All in the Game appeared in various places. Below you will find an overview of these stories.

SealteQ, Proud Winner of MKBidee

On Tuesday, December 2, State Secretary Mona Keijzer of the Ministry of Economic Affairs and Climate Policy in The Hague launched 47 projects for lifelong development. SealteQ receives this subsidy as support to recruit, train, and connect technical colleagues to our company using innovative means.

MKBidee ‘all in the Game’

What if you have a growing company in concrete technology but struggle to find new employees? What if you are fortunate enough to attract vocational students, but you discover that learning from books is not really their preference? Present it as a game! An MKB!dee from the 2019 cohort, initiated and executed by Gerthé Klaassens, Operations Director of SealteQ.

‘the Secret of the Trade’: SealteQ in DVHN and LC about MKBidee

Nearly a year has passed since then, and much has happened. For example, we developed our own new digital onboarding method, which we integrated into our existing staff app. We recently featured this, and how SealteQ is addressing a changing labor market, in the Dagblad van het Noorden and Leeuwarder Courant.

Playful Onboarding

Modern onboarding in the concrete industry: at SealteQ, it’s “All in the game.” Finding and retaining good employees is a major challenge in the concrete industry. SME SealteQ uses gamification to present itself to new employees in a modern way. New to SealteQ? Then you’ll experience (among other things) an escape room to get to know the company, followed by an onboarding module in the employee app. It’s all in the game, explain Operations Director Gerthé Klaassens and Educational Expert Lisa Silva Kas (from partner TriamFloat).

Having your own innovation team: looking through different glasses

During the development of All in the Game, we didn’t stop at an onboarding module and an escape room. We also developed our own innovation team. Colleagues tackled current issues within our company. What were the results?

Good Idea: SealteQ as a model project for future SME ideas

To inspire SMEs to start working with innovative solutions for the development of their employees, the Ministry of Economic Affairs and Climate recently published a book: Good Idea. It is full of practical examples and useful tips from the experiences of participants in MKB!dee. And one of those practical examples is the project with which SealteQ participated: All in the Game.

About MKBidee

Entrepreneurs with a sound plan for the training, retraining, and development of employees can approach MKBidee. MKBidee provides financial support for entrepreneurs who have a good idea but lack the time and resources to implement it. It is organized annually by the Ministry of Economic Affairs and Climate Policy.